Because social commitment should be more than just a symbol – it should be worthwhile!

The Asphalt Magazine – A social heart for Hanover’s streets

For over 25 years, the Asphalt Magazine an integral part of Hanover. It not only provides a platform for people who desperately need social contact and support, but also creates a connection between businesses and the community. Especially in difficult times like these, marked by crises and uncertainty, many of the magazine's salespeople need more help than ever.

The Advertising Rescuers® of MiU24® KG set with their Regionalheld® Initiative right here: We want to promote social engagement and make it worthwhile again.

Why advertise in Asphalt magazine?

An advertisement in Asphalt magazine is more than advertising – it is a Statement for solidarity and sustainability Companies that feature in Asphalt magazine actively support social projects and create real added value:

• Direct help: Sales and advertising revenue goes towards supporting the sellers.
• Sustainable commitment: Every ad supports regional projects and strengthens social interaction.
• Strong together: Advertising in Asphalt magazine signals to customers and partners that your company takes responsibility.

Regional Hero® wanted: Your ad for a good cause

The Advertising Rescuers® are looking for companies that are willing to place an advertisement in the Asphalt magazine and thus not only make a contribution, but also as Regionalheld® Autumn/Winter ’22 to be honored.

Your advantages as a Regionalheld®:

• Inclusion in our advertising campaign on the Werberetter® social media.
• Visibility as a supporter of a non-profit initiative.
• Access to further activities of the Werberetter® community.

Why Asphalt Magazine needs support

The magazine is financed without public or church funds It relies on donations, sales and advertising revenue to:

• To provide clothing and equipment for the sellers.
• To provide individual financial assistance in emergencies.
• To buy food and drinks to strengthen the sellers.

How you can help

• Place an ad: Present your company and support Asphalt Magazine at the same time.
• Donate directly: Every contribution, no matter how small, helps. Amounts up to €200 are tax-deductible—simply use your remittance slip as proof.

Act now: Doing good together

Let's demonstrate together that social commitment is not just a sense of duty, but a matter of the heart. With your support, we can help people who urgently need our help.

📞 Need advice? Contact the Advertising Rescuers® now to plan your ad and be recognized as a Regional Hero®.

🌟 “Together we can make the streets of Hanover a place of dignity and appreciation.” – Jürgen La-Greca, MiU24® KG.