with the introduction of the EU General Data Protection Regulation (GDPR) on May 25, 2018 Companies, website operators and agencies must face the new requirements in order to avoid warnings and fines. The MIU24® Advertising Agency has developed in cooperation with eRecht24 specializes in implementation to help customers and partners act in compliance with the GDPR.

What is the GDPR?

The GDPR is a uniform data protection law for the EU member states and companies outside the EU that process data of EU citizens. Objectives of the Regulation:

• Unification data protection standards in the EU.
• Extension of rights of data subjects (e.g. to information, deletion and data portability).
• Strict regulations for companies that process personal data.

Who is affected?

Any company that:

• websites (tracking, cookies, contact forms).
• Stores customer data (CRM systems, newsletters).
• Online advertising (e.g. via Facebook Pixel or Google Ads).
• Data in the cloud Stores.

What do companies have to do?

1. Create a new privacy policy
   • Contact information of the Controller and Data Protection Officer.
   • Identification of all data processing operations.
   • Users' rights (deletion, rectification, access).
   • Duration of data storage and legal bases.
2. Customize cookies and tracking
   • Consent by opt-in.
   • Anonymization of IP addresses with tools such as Google Analytics.
   • Information about the tools used in the privacy policy.
3. Keep a processing record
   • Mandatory for companies that regularly process data.
   • Documentation of processing purposes, categories of data and recipients.
4. Commissioned Data Processing (DPA)
   • Contracts with third-party providers (e.g., web hosts).
5. Employee training
   • Sensitize employees to the handling of personal data.
6. Renew consents
   • New requirements for newsletters, competitions and data transfers.

Challenges and risks

• Warnings: Violations can be warned.
• Fines: Up to 20 million euros or 4% of the global annual turnover.
• Enquiries from those affected: Companies must react quickly and comprehensively.

How can MIU24® support?

Than eRecht24 Agency Partners MIU24® offers:

• Advice on GDPR implementation (in cooperation with lawyers).
• Tools and templates to create GDPR-compliant content.
• Auditing of websites data protection compliance.

Act now!

Leverage the tools and resources of eRecht24 Premiumto make your website ready for the GDPR. Together with MIU24® and eRecht24 avoid expensive mistakes and make data protection your strength.