The Advertising Rescuer® of MiU24® KG were on a discovery tour in the Netherlands – looking for innovative Regional Heroes® in the area of Advertising technology and advertising materials The journey took them through historic cities, impressive production sites, and culinary highlights, and concluded with exciting new partnerships.
The journey begins: With the advertising van “Morty” to Dokkum
With her mobile advertising van "Morty," the Advertising Rescuers® strategically set out before the Easter holidays to avoid the tourist traffic. Destination: The historic fortress town Dokkum in the north of the Netherlands.
Dokkum – a city with history and charm
At dusk, the Werberetter® reached Dokkum, a city full of history and flair.
- Highlights: 140 national monuments, picturesque canals and historic stepped gables.
- Historical fun fact: Dokkum is known as the place where Saint Boniface was murdered in 754. The romantic Boniface Chapel commemorates this historic event.
Maundy Thursday: Visit to Anna and Vera – Advertising production up close
With a morning coffee from the Advertising Van Galley The Werberetter® started the day and visited the production facility of Probo , an innovative Dutch company for sustainable promotional materials.
Impressive advertising technology and sustainability
- Production: Fully automated production lines controlled by “Pro-Boters” – state-of-the-art, digitized production robots.
- Sustainability: Regionally produced promotional materials that guarantee short supply chains and environmentally friendly production.
- Sample rooms: An inspiring insight into the variety of products that will soon be available in the WerbeVan.
“Probo is a true role model for Regionalhelden®: innovative, sustainable, and digital—that’s how production works in Europe!” – Marco Vito La-Greca
Culinary Highlights: Enjoy Dutch Cuisine
After a successful day, the Werberetter® were surprised with a typical Dutch meal:
- American filet: The Dutch answer to the German Mettbrötchen – a taste experience of a special kind!
- Fried snacks: A look at the diversity of Dutch gastronomy, with many delicacies to delight every palate.
Farewell and outlook
With new ideas, products and partnerships in our luggage, the journey continued towards Hook of Holland – with stops in Haarlem and further camping adventures.
"We would like to thank Holland - we will thank you! Here's to a good partnership."
Regionalheld® for Europe: Probo as new partner
The Advertising Rescuers® are pleased Probo as new Regional Heroes® Customers can look forward to sustainable and innovative promotional materials produced locally in Europe.