Only a few steps away from the Lower Saxony state parliament, the Hanoverian Advertising Agency MIU24® a new home – in a building with history: the Heinrich Wilhelm Hahn House . Why did you choose this historic jewel? The answer lies in a special connection between the past and the future.

Love at first sight

"It was simply pure love when we stood in the former book store," says Marco La-Greca, shareholder of MIU24®. The charm of the house and the story behind the name Heinrich Wilhelm Hahn immediately convinced the team.

"This is where MIU24® simply belongs. This house is a symbol of tradition and progress at the same time," adds Jürgen La-Greca.

Heinrich Wilhelm Hahn House: A place with history

The building is more than a location – it is a piece of Hanoverian tradition. As a former book store, it reflects the connection between Culture, science and creativity against. MIU24® identifies with these values and wants to use them through the #andersdenken and #digitaldenken reinterpret.

Tradition meets digitization

MIU24® has set itself the goal of Heinrich Wilhelm Hahn House into a place of encounter, creativity and inspiration. The former book warehouse will be converted into a Gallery of Advertising Art , which combines tradition and modern digital marketing.

"This is not just where ideas are created, this is where we tell advertising stories," says Marco La-Greca.

An experience for all the senses

The new gallery is intended to attract not only customers, but also visitors from Hanover. In a unique atmosphere – characterized by historical elements and digital zeitgeist – advertising is presented as a Art form presents. Visitors can enter the Advertising gallery "climb up" and experience the mix of history and digitalization.

A new hotspot in the old town

With the move to the Heinrich Wilhelm Hahn House, MIU24® is setting an example: Advertising can be more. It can preserve tradition and shape the future at the same time.

The advertising agency is looking forward to becoming part of the old town of Hanover and filling the historic house with new life. Advertising, art and digitization find a common home here - right in the heart of Hanover.

Stay tuned: MIU24® will soon invite you to the opening of the advertising gallery!