On April 26, 2020 celebrates the HAJ Hannover Marathon its 30th anniversary, and the MIU24® Advertising Agency congratulates with a special promotion that captivates runners, spectators, and companies alike. Under the motto “Last year there was the wonder bag, this year we’ll give you a piggyback ride”, MIU24® invites everyone to participate at the action stand at kilometer 21.9 and become part of this special event.
What is Piggyback Marketing?
Piggyback Marketing offers companies the opportunity to present themselves free of charge at the MIU24® and Workshopwerk® stand. Here, partner companies can:
- Products, services, or services present.
- Participatory actions organize to position themselves in front of a broad audience.
- Benefit from the special atmosphere of an international marathon.
How does it work?
- Registration: Apply quickly for a spot at the action stand – spots are limited!
- Presentation: Take the opportunity to present your brand right in the middle of the action.
- Interaction: Make contacts with potential customers, partners, and interested parties.
- Exclusive: Receive the official MIU24® Marathon Medal as a souvenir.
The first piggyback participants:
Already on board is the AAV Allgemeiner Arbeitsschutz-Vertrieb GmbH with an exciting offer related to Safety and occupational safety. From first-aid kits to safe running shoes to cold-protection gloves, AAV offers everything that makes the marathon safer and more enjoyable.
Why piggyback on the HAJ Hannover Marathon?
The HAJ Hannover Marathon is not only one of the largest running events in Germany, but also a magnet for thousands of spectators and Participants. Accompanied by music, street festivals, and the unique marathon spirit, this event offers:
- High reach: Local, national, and international visitors.
- Innovative Marketing: Interactive and creative engagement within the supporting program.
- Unforgettable moments: to be part of a special anniversary.
Participate and celebrate! 🎉
Whether companies, spectators, or runners: The 30th HAJ Hannover Marathon is an experience for everyone. Celebrate with the MIU24® Advertising Agency, the Workshopwerk®, and many other partners, a day full of sports, music, and exciting hands-on activities.
Register and be there:
Secure your piggyback spot and experience the energy of the HAJ Hannover Marathon up close!

