Review: ProWein 2016 in Düsseldorf – "In Vino Veritas"

Innovation. Enjoyment. Business.

Two days full of inspiration, enjoyment and business opportunities: The ProWein 2016 in Düsseldorf has once again proven why it is the leading trade fair for wine professionals and spirits experts worldwide. With an unparalleled range and international participants, ProWein remains an indispensable event for the industry.

Background information on ProWein

ProWein is the central platform for winemakers, producers, and experts to present products, discover trends, and close deals.

  • Relevance: World's leading trade fair for wine and spirits.
  • Diversity: Products from all relevant wine-growing regions, complemented by spirits, water, and delicatessen.
  • Internationality: 84% of exhibitors and 46% of visitors came from abroad – an impressive network.
Highlights of ProWein 2016
  1. Innovative experiences and trends
    • Tasting zones: A place to experience taste and quality directly.
    • Fizzz Lounge: Inspiring cocktail creations.
    • Champagne Lounge: Sparkling classics in an elegant ambience.
  2. New: "Route USA"
    As the largest wine market worldwide, the USA was the focus of ProWein 2016. The "Route USA" specifically presented producers who want to conquer the American market and offered a platform for new import and distribution partnerships.
  3. Supporting program:
    • “Same but Different” and “Packaging & Design” Shows: Presentations on innovations in design and sustainability.
    • Talks and lectures: Current industry topics in focus.
    • Culinary Events: Perfectly complemented by the "ProWein goes City" program, where restaurateurs in Düsseldorf opened their doors to trade fair visitors.
Tips for a successful trade fair visit
  • Planning: A good breakfast and strategic daily planning are crucial.
  • Hotel on site: Not having to drive home after a long day at the trade fair is a real blessing.
  • Networking: ProWein offers countless opportunities to make contacts and present your own brand.
An indispensable trade fair for the industry

The ProWein 2016 in Düsseldorf has not only set trends but also shown the importance of innovation and internationality for success in the wine and spirits industry. With an impressive supporting program and unique highlights, it remains a must-attend event for all wine professionals.

👉 Think about 2017 now and plan strategically.
👉 Secure support from the #backoffice: Contact us here.
👉 Celebrate successes together – at ProWein!