MiU24 at deGUT 2025 – People meet brand – It smells of coffee, fresh ideas, and honest enthusiasm. At the deGUT 2025 trade fair, Germany's most important event for female founders, entrepreneurs, and SMEs, one stand immediately catches the eye: no high gloss, no sterile lounge – but a vibrant meeting point of people, brands, and courage. There stands Black Morty, the legendary caravan from MiU24. Not a trade fair stand in the classic sense, but a mobile symbol of change, team spirit, and drive. This is where the dialogue that sticks begins.

MiU24 – the marketplace of opportunities
MiU24 is not a classic agency. MiU24 is wholesale – but different. Instead of just delivering, Jürgen and Marco link solutions to experiences. Instead of advising, they inspire. Instead of selling, they connect. And that's exactly what visitors experience at deGUT: genuine encounter, tangible attitude, and what many in business miss – humanity. MiU24 stands for lived diversity. Whether it's business consulting, brand development, advertising technology, digitalization, or design – everything interlocks here. The booth shows how modern entrepreneurship works: open, pragmatic, courageous. Jürgen puts it this way: 'We never just wanted to advise, we wanted to move.' And you can feel it. MiU24 is about the real craft of entrepreneurship – with heart, mind, and a twinkle in the eye.

Black Morty – the caravan of ideas
The centerpiece of the appearance is Black Morty, the mobile meeting point of MiU24. What looks like a stylish retro caravan is actually a space for conversations, inspiration, and future thinking. Laughter inside, amazement outside – collaborations, ideas, and partnerships are born here. Black Morty is more than decoration. It symbolizes that work can be mobile, that creativity can roll on four wheels. Those who enter it leave not as visitors, but as part of a movement.

SumUp – Simplicity in everyday life
Many founders and small businesses are still struggling with payment systems. Here, SumUp shows how simple modern technology can be. MiU24 integrates SumUp into business processes so naturally that even traditional companies say: "Why not sooner?" Whether card terminal, online payment or invoice integration – everything works uncomplicatedly. SumUp stands for what MiU24 also embodies: technology that serves people, not the other way around.

weclapp – Structure meets Soul
When growth creates chaos, weclapp brings order into play. The ERP system ensures that business processes, customer relationships, and accounting are no longer isolated islands. MiU24 uses weclapp itself – and shows live at the trade fair how small teams become large companies with it. Jürgen explains it charmingly: “Those who work with passion need systems that think along – not ones that hinder.” weclapp is proof that digitalization can be human when used correctly.

Alfa Romeo – Style meets substance
Yes, cars also belong at a trade fair that is all about movement. Alfa Romeo stands for design, passion, and character – qualities that MiU24 has embodied for years. The company demonstrates at the trade fair that style is not a matter of budget, but of attitude. Just as Alfa Romeo combines aesthetics with technology, MiU24 combines purpose with strategy. The common denominator: beauty can be functional – and success can be fun.

Rapidmail – Communication with impact
Many SMEs know how important communication is – and how exhausting it often becomes. With Rapidmail, MiU24 shows that email marketing is not rocket science. Automated campaigns, newsletters, invitations, or customer communication – everything that brings reach can be easily implemented. MiU24 combines these tools with individual design and consulting – turning mass mail into real relationship management. Because success is communication. And communication is relationships.

Souvera – the new marketplace for New Work
MiU24 is proudly presenting the Souvera platform at deGUT – an idea that breathes the future. Souvera is not another tool, but a space. A digital marketplace for companies, freelancers, and creators who want to think about work differently. It's not about outsourcing, but about collaboration. Not about hierarchy, but about exchange. Marco puts it perfectly: “For us, New Work doesn't mean working from home. It means attitude, freedom, and responsibility.” Souvera connects companies with people who want to shape things – directly, honestly, independently.

oneplustwo – new approaches with Tina Korbmacher
Together with Tina Korbmacher, MiU24 is developing the einspluszwei concept – a consulting approach that combines human perspective with strategic thinking. Tina brings the calm, clarifying side of entrepreneurship: she structures where others improvise and ensures that change not only sounds good but also feels good. While Marco thinks creatively and Jürgen builds philosophically and scientifically, Tina ensures that everything remains project-driven, organized, and in motion. This creates a triad of vision, precision, and empathy – an interplay that makes MiU24 special. einspluszwei stands for: People plus Method equals Impact. This approach opens new paths for leadership, coaching, and organizational development – especially for SMEs that want to stay in motion without losing their soul.

Why you should visit MiU24 at deGUT
Because this isn't about glossy brochures, but about real conversations. Because at MiU24 you don't see PowerPoint slides, but people who get things done. Because here you can laugh, learn, and grow. And because you can feel that business can also have warmth. Black Morty is the meeting point for everyone who wants to dare something new. MiU24 is the partner who helps with it. SumUp, weclapp, Alfa Romeo, Rapidmail, Souvera, and einspluszwei are the tools and ideas that make the future out of it. Anyone visiting deGUT should stop by – for a coffee, a chat, a vision. Because this is where business happens as it was meant to be: human, courageous, and with a smile.