MiU24 at deGUT 2025: The marketplace of the senses for business, culture, and humanity – The courage to start anew

Imagine business feeling again – experience the Point of Human at MiU24 at the deGUT 2025. In a time when business is often characterized by uncertainty, automation, and distance, a new concept sends a strong signal: Point of Human. On the deGUT 2025, Germany's largest trade fair for founders and entrepreneurs, invites MiU24® KG visitors to understand business again as a human experience. Between conversations, visions, and real encounters, a space is created where people are the focus – not processes. It's about attitude instead of hustle, purpose instead of buzzwords, and the courage to rethink and act in times of crisis.

The concept was developed Point of Human from MiU24 KG, the hybrid company from Lower Saxony, which has been known for years for reconnecting the economy – between brands, people, and markets. MiU24 brings with Regional hero, Rave the Planet, creative brands, and sustainable product solutions, the greatest variety of all time at deGUT. The stand will become the Marketplace of the Senses: A place where business becomes tangible, culture becomes experiential, and science and innovation become graspable. The goal is clear – to show that humanity and entrepreneurship are not opposites, but the foundation for a new, responsible economy.

Who are you in a changing world?

It is a simple but powerful question. Because whoever starts a business not only changes their everyday life – they question themselves. MiU24 invites you to do just that at deGUT 2025: pause, question, feel. "When did you last feel the economy?", asks Marco Vito La-Greca with a smile.
"Maybe this is exactly the point where everything begins again – the moment when you stop searching and start acting." This is possible at the MiU24 KG stand. Here you can listen, try things out, discover – and rethink. Here brands, products, services, and culture merge into an open experience space. There are always solutions, is the motto – and anyone who visits the stand will understand why.

Regional Hero – Responsibility Begins at Your Doorstep

A central part of this vision is Regional hero, the platform developed by MiU24 for regional economy, social responsibility, and human development. Regionalheld makes visible what is otherwise overlooked: the people who shape their region, realize ideas, and create real added value. At deGUT, Regionalheld shows that business can do more when it has attitude. „Our heroes don't wear suits, but carry responsibility, says Jürgen La-Greca. Here, products, projects, and initiatives are showcased that inspire courage – because they focus not on quick returns, but on impact.

Rave meets deGUT – Business meets Culture, Meaning meets Sound

It becomes really special through the format "Rave meets deGUT", a MiU24 co-developed Triple Play, which brings three strong ideas to one stage: MiU24® as an enabler and creative force,
Rave the Planet as a cultural impulse giver with heart and attitude, and Regional hero as a platform for lived responsibility and regional impact. On Saturday, October 11, 2025, from 3 p.m., the campus of the deGUT into a vibrant stage. What began as a trade fair transforms into an experiential space between dialogue, music, visuals, and encounters. Under the guiding principle "Subculture meets entrepreneurship" and “Founding with Purpose” business and creativity are tangibly connected. This interplay is not a marketing gimmick – it's the program: Rethink economy, allow culture, live responsibility. Whoever comes by is welcome to listen, dance, reflect – and discover that the future begins where people are willing to build bridges between worlds.

Rave the Planet – Culture Meets Entrepreneurship

Business is not a cold machine – it is a pulse. And this pulse also beats culturally. With Rave the Planet brings MiU24 a part of modern lifestyle on the deGUT– as a symbol of community, passion, and creative departure. Where music, movement, and humanity meet, the same forces arise that also drive founders: Energy, authenticity, and connection. Not only the stand of MiU24 becomes a stage on which business dances – with poise, humor, and heart – but the entire deGUT.

The diversity of MiU24 – products, brands, services

This year, MiU24 is bringing the greatest diversity in its history to deGUT. From startups to established brands to sustainable products and creative services: everything is included. Visitors can see how a concept is created, how a brand grows, and how visions become reality. It is a living example of what MiU24 embodies: networking, simplicity, and lived collaboration. W you talk to MiU24, you immediately feel: people don't work herefor, but with people. The team combines pragmatic solutions with genuine enthusiasm – and proves that professionalism has nothing to do with coldness, but with attitude.

The MiU24 Ecosystem – From Hostingmonster to MiUMiA: Diversity that Connects

Diversity is at MiU24 not by chance – it is a concept. MiU24 KG has developed its own over the past few yearsCorporate ecosystembuilt, which shows how modern business works when creativity, pragmatism, and humanity come together. Every own brand is part of a larger whole – a puzzle piece in a vibrant network of ideas, solutions, and a real passion for doing. With Hostingmonster®MiU24® offers simple, secure, and honest hosting – without technical pitfalls, but with personal service. With Regional hero® a platform was created that makes regional strength, responsibility, and sustainable business visible. And with MiUMiA, the new shop for entrepreneurial solutions from A to Z, brings MiU24 everything companies really need under one roof – from extraordinary business gifts that no one else has, to essential items like business cards, office supplies, and branded merchandise.

This ecosystem stands for a new way of thinking in business and entrepreneurship:

• Honest, connected, human, and solution-oriented.
• Because where others sell products, MiU24 creates connections.
• And that is precisely the future of an economy that creates meaning again.

From "Grumble-Germany" to Opportunity-Makers*innen with MiU24

Germans like to complain. Too expensive. Too slow. Too difficult. There's an excuse for every problem – but rarely an idea. But that's exactly where MiU24 comes in. "With us, there's no complaining – we get things done," says Marco Vito La-Greca with a wink. Because stagnation doesn't arise from crises, but from complaints. MiU24® turns the tables: Problems become perspectives. Hurdles become paths. Words become action. Here, there's no endless discussion, but courageous implementation – creative, pragmatic, human. Whether it's brand development, communication, product ideas, or concepts: At MiU24 counts the how, not the why not.

The deGUT 2025 symbolizes this attitude: A place where optimism, drive, and real maker energy are contagious. A place where you don't just understand business – you feel it. We'll show you how the future is made. Come by, experience the Point of Human, meet people with attitude, and discover how MiU24® redefines business.

Are you a complainer or a doer? You decide – at deGUT 2025.