History meets modernity. Quality united.

Combining two traditional brands into a unified and strong corporate identity is a challenge that requires creativity, sensitivity, and strategic thinking. The MIU24® concept agency mastered precisely this task with the merger of the Gramann country slaughterhouse and the Ahrberg butcher shop. The result: a harmonious symbiosis of two historic brands, now known as Gramann and Ahrberg shine with a contemporary, yet tradition-conscious appearance in Hanover and the surrounding area.

The first step: The logo

A logo is the face of a brand and carries recognition value. The challenge here was to blend the unique symbols of both brands without losing their charm.

The solution:

• The plate of Ahrberg and the half-timbered house of Gramann were combined into one symbol.
• This combined element now stands centrally between the lettering of both brand names.
• The result is a harmonious logo that reflects both tradition and innovation.

“It wasn't easy to combine these two different brands into one,” explains Marco La-Greca, “but the team found a solution with a lot of inventiveness.”

The second step: The claim

The previous claims of the two traditional brands have also been carefully adapted.

The implementation:

• The old claims were integrated in a modified form under the respective brand names.
• At the same time, the claim as a whole creates a coherent message that conveys the philosophy of the new brand.

In this way, the connection to the past is maintained, while the brand conveys a cohesive and modern image to the outside world.

The third step: Implementation

Developing a new corporate identity goes beyond a logo and slogan. With passion and dedication, the MIU24® team has developed an exclusive design concept that preserves the character of the traditional brands while simultaneously imparting a modern, dynamic appeal.

The practical implementation is now in the hands of the family business Gramann and Ahrberg, which is bringing the brand's further development to life.

Conclusion: Tradition and modernity in harmony

The successful merger of Gramann and Ahrberg has created a brand that combines the best of both worlds: regional roots, quality, and tradition – combined with a modern, timeless design. The MIU24® concept agency is proud to have been part of this exciting project and wishes the company much success on its new path.

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