In the historic halls of the Arena Berlin in the heart of Treptow was the deGUT 2023 on October 13th and 14th once again became a meeting point for founders and entrepreneurs. With its mix of trade fair, networking, and inspiration, it was a true festival for entrepreneurial spirit and innovation.

MiU24®: From Partner to Media Center of deGUT

For the MiU24® duo Marco Vito and Jürgen La-Greca, deGUT 2023 marked a turning point: after three years of partnership, they appeared for the first time as official media partner on. This role allowed them to illuminate the event from a completely new perspective and make a significant contribution to the trade fair with their energy, creativity, and innovative strength.

A journey full of adventure: Morty and Rick on the go

The journey to the trade fair was a highlight for the MiU24® team, not only logistically but also emotionally. With the reliable #AdvertisingVan Morty and the shiny #AdvertisingCaravan Rick the two set off for Berlin. While Morty navigated the traffic safely, Rick transformed into the perfect stand on the exhibition grounds, impressing with his presence and functionality.

Friday the 13th: The Perfect Kick-off

Despite the date, Friday the 13th was a day full of luck and exciting events. The seminar "New Work – explained live" attracted numerous interested parties and offered practical insights into the digital world of work. The evening was rounded off by a special networking event at the Brandenburg stand, which was organized by the Brandenburg State Investment Bank (ILB) as well as the WFBB was financed.

Saturday: Inspiration and a competition full of innovation

On Saturday, deGUT reached its peak with the awarding of the Regionalheld® 2023. Three finalists presented their ideas in a live pitch round, which was closely followed by the jury – including the MiU24® duo. Due to the exceptional quality of the pitches, the jury decided to award the prize to the three best concepts to divide.

• HeartMade took 3rd place for their platform that makes the craftsmanship of older women visible.
• EasyMedBox, an innovative solution for medication organization, secured 2nd place.
• Wood-Fashion.at, sustainable fashion made of wood, won the main prize.

A special highlight: The interview with the Jimdo co-founder

An inspiring moment at deGUT was the Interview with the co-founder of Jimdo. This conversation offered participants valuable insights into the challenges and opportunities of entrepreneurship and reflected the spirit of the trade fair.

Voices of the participants

A founder expressed enthusiasm about the support from MiU24®:
“MiU24® is more than an agency – they are true partners who help us turn our vision into reality. With their mobile and flexible way of working, we feel supported to be bold and achieve great things.”

Looking ahead: 40 years of deGUT in 2024

After two days full of ideas and exchange, the MiU24® team is already looking forward to next year, when deGUT will celebrate its 40th anniversary will celebrate. Preparations are already underway, and the MiU24® duo members promise to enrich the entrepreneurial scene again next year with new formats and activities.

The deGUT 2023 was not just an exhibition, but a beacon for all those who want to dream, create, and grow. 2024 will undoubtedly be another chapter in the success story of this special event.