Creative. Innovative. Priceless.
Every year the same question arises: What should you give customers and business partners for Christmas? While calendars, wine bottles, and other classic gifts are given away in droves, MIU24® Konzeptagentur from Hanover relies on something completely different: attention. With the campaign #thankyou2015 the advertising agency shows what creative end-of-year thanks can look like – and with up to 259,000 reachable contacts.
An innovative concept: "Thank you" in a different way
#thankyou2015 is not just a gift, but a platform for MIU24® customers. Instead of material gifts like stollen or cards, the agency gives its selected customers visibility and reach. Through an application process, MIU24® customers had the opportunity to become part of this extraordinary campaign until November 15, 2015.
The result: The winners will present themselves from December 15 to 28, 2015 on four billboards at hotspots in Hanover, flanked by advertisements on Facebook and Google, as well as a blog post and a press release. All free of charge – because this gift is priceless.
Christmas on hotspots: The implementation
The attention generated by #thankyou2015 is maximized through a clever combination of various marketing channels:
- Billboards in central locations
Four prominent locations in Hanover showcase the winners and attract a lot of attention. - Digital advertising on Facebook and Google
Targeted ads increase reach and ensure additional visibility in the digital world. - Blog posts and press relations
A blog post and a press release round off the campaign and make the initiative known in the media landscape.
Why attention is the perfect gift
A good corporate gift should always offer one thing: added value. With #thankyou2015, MIU24® shows that the needs and goals of customers are the focus. Instead of a short-term effect, this campaign offers long-term benefits: visibility, reach, and image enhancement. The attention that MIU24® creates for its customers is not only innovative but also a sign of genuine appreciation.
Christmas gifts reimagined
With the #thankyou2015 campaign, MIU24® Konzeptagentur is setting standards in creative customer gifts. The focus here is not on the material, but on sustainable marketing and real value creation. The result? A Christmas gift that makes customers visible and leaves a lasting impression – true to the motto: Saying thank you with reach.
👉 Attention instead of gifts.
👉 Innovative marketing with reach.
👉 Get inspired for the next campaign now!